Social Media Coordinator

Role Overview & Responsibilities

Salary: £28,929 to £29,762 with progression to £32,411 per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 30 April 2023

The Role

The core functions of the role are to manage the communities on the University’s core social media accounts and to develop content optimised for sharing on social media.

The role is supported by a Social Media Assistant as well as the wider Marketing Unit including teams of copy writers, digital content creators, marketing insights specialists and web teams.

Due to the nature of social media communications, the role does involve occasional work outside of standard office hours.

For informal enquiries please contact Matthew.

Horne@ncl.ac.uk .

Key Accountabilities

Plan, create, manage and evaluate content for the University’s core social media accounts

Organise, coordinate and develop both original and user-generated content in a range of multimedia formats (text, audio, video, graphics, and photographs) for sharing on various social media

Use social media management tools to schedule, publish, monitor and report on activity

Manage content production by a team of student content creators

Support the Digital Marketing & Social Media Manager with campaign development

Community management and content development for student recruitment, current student communications, alumni engagement, staff engagement, business development and research and reputation campaigns

Attend events and capture live social media content

Maintain unified brand voice across different social media channels

Contribute to the monitoring, measurement and evaluation of social media activities including producing regular social media analytics reports to measure impact

Support internal communications and engagement activities associated with the Social Media Strategy

Contribute to the delivery of social media training activities and provide advice and guidance to colleagues in the use of social media marketing

The Person

Knowledge,

Skills and

Experience (Essential)

Proven experience in social media community management for a large brand, either internal team or through agency

Awareness of emerging trends and developments in digital and social media

Demonstrable experience of managing social media accounts on

Twitter

Instagram

LinkedIn

Tik Tok

Snapchat

Facebook

Experience with crisis management and customer support through social media

An understanding of social media reputational management

Experience in using social media management tools and technologies such as Sprout Social or Hootsuite

Experience in using Adobe Creative Suite incl. Photoshop, Premier Pro

Strong copywriting skills, with an ability to write compelling, clear and accurate social media copy in a range of styles appropriate to target audiences and mediums (including post copy, blogs, video scripts etc.)

Demonstrable experience of social media analytics and Google Analytics to monitor, measure and evaluate social media performance

Awareness and understanding of issues relating to digital communications including understanding digital rights usage and copyright

Knowledge of using social media marketing to meet a range of audiences such as 16-21 year olds, business to business, international stakeholders and more

Experience in engaging others to deliver successful projects

Attributes and Behaviour

Exceptional attention to detail

Ability to deliver engaging presentations, training and advice to support and lead others in the use of social media

Outstanding relationship building skills including the ability to develop close working relationships in teams and with colleagues across the University

Educated to at least A level standard or equivalent, or possess substantial and broad vocational experience acquired through a combination of job related vocational training and on the job experience

Newcastle is an inclusive global University community where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive Global University which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from everybody, regardless of race, sex, ethnicity, religion, nationality, sexual orientation, age, disability, gender identity, marital status/civil partnership, pregnancy and maternity, as well as being open to flexible working practices.

The University holds a silver Athena S wan award in recognition of our good employment practices for the advancement of gender equality. The University is also a member of the Euraxess initiative supporting researchers in Europe.

Requisition ID: 25342

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