Content Marketing and SEO Manager

Role Overview & Responsibilities

Salary: £33,348 to £35,308 with progression to £43,155 per annum

Newcastle University is a great place to work, with excellent benefits . We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 18 May 2023

The Role

As Content and SEO Marketing Manager, you will plan, create, and edit effective content campaigns across a wide variety of media (including print, web, blog, email), to support our strategic objectives.

You will work within the Content Team to write copy and support on the delivery of content across multiple audiences, as well as providing ongoing content consultancy to wider Central Marketing colleagues.

In addition, you will play a pivotal role in developing the SEO strategy for the University, working with an external consultant to refine both our content, and our technical SEO.

For informal enquiries please contact Jo.

Lambert@ncl.ac.uk

This role is fixed term for a period of 12 months.

As part of the Marketing Team, you will work across all aspects of our services, including:

Digital marketing and campaigns

Brand and reputation management

Student recruitment

Business and enterprise

Research impact

In collaboration with the Head of Content and wider colleagues and specialists, you will deliver multi-channel content strategies. These will cover:

CREATIVE CONTENT: You will play a key role in developing our digital marketing with creative, impactful, and engaging content tailored to our varied audiences across paid and organic channels, and our social media platforms. You will spearhead the development of downloadable guides/assets, infographics, video content and more. You will also create content for our printed materials, ensuring that your writing is targeted and considered for our different audiences and purposes

BLOG: You will support our blogsites Belong and FROM, and use search data to deliver an SEO content strategy around these platforms. You will write and edit blogs posts, source images, and ensure content is optimised for organic search. You will be expected to report on blog performance using Search Console, Google Analytics and Ahrefs

CRM: Develop and deliver an email strategy for our prospective student audiences. You will report on email performance, and work closely with the CRM team to run A/B tests and ensure consistent performance

RESEARCH: You will monitor user behaviour across social channels and search engines to identify the most valuable content opportunities. You will then share this research with colleagues to build unified, data-first content strategies

TECHNICAL SEO: You will be responsible for managing an external Technical SEO vendor, and overseeing their work with the Web Content Team to ensure the site follows SEO best practice. You will also be expected to knowledge-share, and stay up-to-date on the latest industry trends

CONTENT SEO: You will work closely with the Head of Content to ensure SEO best practice and integration into appropriate marketing campaigns

Other duties as required to support the Head of Content and Deputy Director of Marketing

The Person (Essential)

Knowledge,

Skills and

Experience

Practical experience in a similar role

Excellent copywriting skills

Technical and content SEO knowledge and experience

Proof reading skills and ability to sub-edit copy

Experience of relevant analytics tools, such as Google Analytics, Google Search Console and Ahrefs

Significant experience of using web content management systems and digital publishing platforms

Ability to effectively communicate our brand standards through content design.

Outstanding organisational skills with the ability to manage multiple projects at the same time

Able to identify and manage internal and external stakeholders, building relationships whilst meeting user needs. You will understand how to work with stakeholders and contribute to building relationship, using evidence to explain decisions made

Exceptional interpersonal skills with proven success in building relationships, internally and externally, influence and drive decisions

Knowledge of the Higher

Education sector is desirable

Attributes and Behaviour

A clear, concise and confident communicator

Able to work collaboratively with others and play a positive role in the team

Organised and able to manage both your own time and resources, as well as your team’s, by prioritising effectively

Qualifications

Graduate or equivalent qualification/working experience

Chartered Institute of Marketing qualification or other relevant marketing/communication professional qualification. (Desirable)

Newcastle is an inclusive global University community where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive Global University which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from everybody, regardless of race, sex, ethnicity, religion, nationality, sexual orientation, age, disability, gender identity, marital status/civil partnership, pregnancy and maternity, as well as being open to flexible working practices.

The University holds a silver Athena S wan award in recognition of our good employment practices for the advancement of gender equality. The University is also a member of the Euraxess initiative supporting researchers in Europe.

Requisition ID: 25343

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